Laurel Square at 1930 Route 88 in Brick Township — Courtesy: R.J. Brunelli & Co.
By Joshua Burd
The owner of a nearly 250,000-square-foot shopping center in Brick Township has tapped R.J. Brunelli & Co. as its leasing agent for the newly updated property.
In a news release, the brokerage team said it’s working on behalf of Brixmor Property Group to draw additional tenants to Laurel Square, at 1930 Route 88, where it’s marketing spaces ranging from 1,300 to 7,900 square feet. Anchors at the 246,235-square-foot property include At Home, Planet Fitness and Dollar Tree, with Ashley Furniture now under construction and expected to open by the end of this year.
Additionally, the property owner is in negotiations with a regional specialty grocer that will join the 29,356-square-foot Ashley store in the center’s former Pathmark space, the news release said. R.J. Brunelli added that the state’s first Soho Salon Suites is opening this month.
“The additions of Ashley and the specialty grocer will round out an anchor mix at Laurel Square that’s already well represented by At Home’s most-visited location in New Jersey, according to data from Placer.ai,” said Danielle Brunelli, president and principal of R.J. Brunelli. “The power of this shopping hub is further underscored by Placer.ai data showing that the neighboring Walmart ranks at the chain’s No. 6 location (out of 62) in state.”
Brunelli is leading the assignment alongside Dawn Pizzichillo and Chelsea Reizner, associates with the Old Bridge-based brokerage firm. They said Brixmor recently modernized the center with an upgraded façade, a new pylon sign and other improvements.
They also noted that ownership is willing to redevelop a roughly 2,300-square-foot pad building with a drive-thru, previously occupied by a bank, into a two-tenant site.
“This building is ideal for a fast-casual restaurant, bank and/or coffee shop with a drive-thru,” she said. Uses being explored for the remaining spaces include urgent care, dental, pet supplies, restaurants, financial services and children’s entertainment or tutoring.
“These represent excellent opportunities to locate in a high-traffic center offering three points of access to roads offering a combined daily traffic count exceeding 57,000 vehicles,” she added.
