David Townes (left) and Alana Friedman
By Joshua Burd
JLL has added two veteran brokers to help bolster and lead its New Jersey retail team.
In a news release, the firm said David Townes and Alana Friedman have joined its ranks as a managing director and a vice president, respectively. The longtime partners, who were previously with Cushman & Wakefield, will now be based in Parsippany as they look to further strengthen JLL’s platform in the market.
“David’s deep understanding of the retail brokerage industry and specific expertise in the New Jersey market make him an exceptional addition to lead the JLL retail team,” said Tim Greiner, who leads JLL’s New Jersey brokerage business.
Townes joined Cushman in 2017, serving as a senior director of retail brokerage in New Jersey and handling representation assignments for both landlords and tenants, the news release said. His experience also includes site selection, letter of intent negotiation, office leasing and full-service commercial transaction management.
Prior to Cushman, he was a retail leasing specialist with RIPCO Real Estate and, before that, Welco Realty Inc., having developed expertise in retail landlord representation, working on mixed-use, central business district properties, freestanding retail, shopping centers and other asset classes. His clients include institutional owners such as Urban Edge Properties, Columbia Property Trust and Spear Street Capital, while he represents tenants including Planet Fitness, Phenix Salon Suites, Krispy Kreme, Goldfish Swim School and Sport Clips.
“We are thrilled to welcome David and Alana to our national retail platform at a critical time when the traditional retail, e-commerce and industrial needs of our clients are converging more than ever before,” said Naveen Jaggi, president of JLL’s retail team.
Friedman is a former director at C&W and previously was a retail broker with RKF in Rutherford, having launched her retail real estate career with The Goldstein Group, the news release said. She has worked with a range of landlords, from independent local owners to large institutions on projects ranging from mixed-use developments to ground leases, as well as national and regional retailers.
“Alana and I are thrilled to be joining JLL, a company that shares our values and commitment to providing exceptional client services,” Townes said. “Their industry-leading platform and culture of excellence aligns perfectly with our own and will elevate our ability to deliver unparalleled value to our clients.”