By Joshua Burd
Antenna Group has named Christa Segalini as its first chief client officer, recognizing her role with the public relations and communications firm and more than a decade of serving its clients in commercial real estate, technology and other sectors.
In the newly created role, Segalini will develop and implement strategic initiatives for client service, programs, relationships and retention, according to a news release. She will continue to serve as an executive partner for the agency’s real estate practice, having represented some of New Jersey’s largest developers and service providers, while expanding her leadership to oversee client service initiatives across all areas served by Antenna.
“Christa has been at my side for more than a decade as a trusted advisor, confidant and leadership colleague,” CEO Keith Zakheim said. “Real growth entails both winning new business and retention of existing business and Christa is a master of both. The demand for Christa’s unique skill set has grown commensurate with the evolution of Antenna into a globally recognized, integrated marketing and communications agency. Her new role as CCO will enable Christa to expand her agency footprint and leadership profile.”
Segalini has spent more than 15 years representing the real estate industry, Antenna said. She has more than tripled the size of its real estate practice during that time, while launching the industry’s first PR and marketing practice dedicated to property technology, or proptech, and playing a critical role in managing Antenna’s rebrand in 2019 from what previously Beckerman.
Additionally, Segalini was named to Ragan’s Top Women in Communications list in 2021, ROI-NJ’s Women of Influence List in 2022 and 2021 and Bisnow’s New York Power Women list in 2018.
“Great client experience starts with an exceptional team that is just as passionate as our clients are about making a positive impact,” Segalini said. “Antenna professionals self-select to be part of an agency that lives and breathes the industries we serve. I’m thrilled to work alongside my colleagues to deliver the partnership, strategy and creativity our clients require from us to advance their missions.”
Her promotion comes on the heels of Antenna appointing Eric Schoenberg as the agency’s first chief operating officer and Jake Rozmaryn as the first chief growth officer. The moves will allow Antenna to continue prioritizing client service as the agency scales to provide solutions to innovative, consequential and mission-driven companies worldwide, the firm said.