The famed exterior of the Trump Taj Mahal will soon be gone from the Atlantic City Boardwalk and replaced by another iconic brand, the Hard Rock Hotel & Casino.

But Jim Allen says that transforming the property is about far more than changing what’s on the outside.

Sitting on 17 acres of prime Boardwalk real estate, the former Taj Mahal is in line for a $375 million overhaul under the ownership of Hard Rock International and the Morris and Jingoli families.