Let there be no confusion: Circulate NJ is not a lobbying group, as David Greek is quick to point out, but a well-organized, diverse coalition that has assembled to promote the vast economic benefits of New Jersey’s logistics sector.

That message is at the heart of the new public awareness campaign that launched shortly before Thanksgiving, led by a membership that includes not just prominent developers but stakeholders ranging from dock workers and truckers to the likes of Amazon. All of which have a vested interest in promoting their collective industry and, in turn, defusing the hostile rhetoric and misinformation that has derailed a growing number of warehouse projects in recent years.