TAY Investments is planning a mixed-use project that will bring 365 apartments and 1,500 square feet of ground-floor commercial space to a parcel at 212-230 Culver Ave. in Jersey City. — Renderings courtesy: TAY Investments
By Joshua Burd
TAY Investments has detailed plans to build 365 apartments at a recently acquired site in Jersey City, in what would be the largest project to date in the firm’s fast-growing portfolio.
The developer said Monday that it was eyeing a spring 2026 groundbreaking at the tract, 212-230 Culver Ave., with a grand opening slated for summer 2028. Its plans for the fully approved site call for an eight-story, 312,915-square-foot building with studio, one-bedroom and two-bedroom floorplans, along with some 1,500 square feet of ground-floor commercial space and 184 indoor garage parking spaces, bringing additional momentum to the city’s West Side.
IPRG’s Yanni Marmarou brokered the sale of the development site.
“The acquisition of 212 Culver Ave. represents a major step forward for TAY Investments as we continue expanding our footprint in the city, and we’re incredibly excited about it,” said Yuval Shram, founder and CEO of TAY Investments. “This investment reinforces our long-term belief in Jersey City’s, and specifically in the West Side, tremendous growth potential.”
TAY Investments has been active in Jersey City since 2013 and currently operates six projects in the city, including two under development, with a portfolio and pipeline totaling more than 800 residential units and 22,000 square feet of ground-floor commercial space, according to a news release. The recently acquired tract benefits from a location along Route 440 and its proximity to three major projects: Bayfront, SciTech Scity and the expanding New Jersey City University campus.
It’s also just a third of a mile from the Hudson-Bergen Light Rail’s West Side Avenue station, providing direct access to downtown Jersey City and Manhattan.
“The West Side area of Jersey City offers a unique combination of connectivity, community energy and long-term value creation,” Shram added. “For TAY Investments, this marks another strategic milestone in delivering high-quality, community-driven multifamily housing and we’re committed to delivering a thoughtful, sustainable development that elevates the neighborhood and delivers meaningful impact for both our residents and the community.”
Amenities at 212-230 Culver Ave. will include a high-end wellness area with indoor and outdoor facilities such as a pool, a hot tub, a modern gym, a yoga and meditation center, dry and wet saunas and a cold plunge, as well as a pickleball court and rooftop bar, the news release said. TAY also plans to integrate technology throughout the building to elevate the resident experience.
“With interest rates beginning to move toward normalization and construction cost escalation moderating, we believe there will be even stronger demand for high-end modern apartments in strong growth areas like Jersey City,” Shram said.
He added: “I would like to thank all of the TAY team, who I could not do this without. It is an honor and a privilege to work with each and every one of you. Special thanks to our partners at BHI — Ilana Druyan and David Kesselman — who have always been there for us. Listing agent Yanni Marmarou was instrumental in closing this transaction. He negotiated optimal pricing and terms, landing us what is likely the standout deal of the 2024-2025 cycle in Jersey City.”
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