A new TruGolf Links Center at The Plaza at Cherry Hill will include five premium golf simulators, stadium seating and an elevated food and beverage menu. — Rendering courtesy: TruGolf
By Joshua Burd
Urban Edge Properties has signed a deal that will bring an indoor golf simulator and high-end restaurant concept to a grocery-anchored retail center in Cherry Hill.
The real estate investment trust said the space at The Plaza at Cherry Hill, a 417,089-square-foot property at 2100 Route 38, will serve as a flagship location for TruGolf Links with a food and beverage component. That equates to a first for the maker of high-tech golf simulators and its franchise unit, which will occupy 6,045 square feet when it opens by late 2025.
“Plaza at Cherry Hill is one of the top retail centers in the country and we are excited to be bringing a flagship TruGolf Links Center there later this year,” said Ben Litalien, chief development officer for TruGolf. “Our regional developer, Nick Reimondo, will be providing an unparalleled golf simulator, arcade and elevated bar experience. I can’t think of a better place for a TruGolf Links Center than Cherry Hill.”
A Nasdaq-listed tech and manufacturer of high-tech golf simulators, TruGolf has historically sold its tech throughout the United States to end users, according to a news release. The company is now rolling out its own brick-and-mortar franchised locations with a new, proprietary operating model that offers a high-end entertainment experience for guests.
The new TruGolf Links Center facility in Cherry Hill will include five premium golf simulators and the “Horizon,” which features a 17-foot stadium seating section and sits on an elevated platform, the news release said. The elevated food and beverage menu is paired with a full bar of cocktails and a curated wine and beer selection.
“We invest a lot of time and energy into identifying retail categories that fill needs within the marketplaces where we operate and will excite the community,” said Ronnie Bertrand, director of leasing for Urban Edge. “This will be one of TruGolf Link’s first flagship locations in the U.S. to include their new bar and kitchen concept, and we’re looking forward to adding them to our portfolio as they look to expand their U.S. footprint.”
Ryan Wesner of Quadra Commercial, TruGolf Links’ national broker, represented the tenant in deal at The Plaza at Cherry Hill, which is anchored by national brands such as Aldi and a new Total Wine. Urban Edge added that the center is positioned in a premium and easily accessible location and directly adjacent to the busy Cherry Hill Mall, noting that the property will undergo enhancements and upgrades to deliver an overall fresher experience for the shopper.
“Bringing TruGolf Links to Cherry Hill is incredibly exciting — not just as a flagship location, but as a new hub for the community,” Reimondo said. “Whether you’re an avid golfer, looking for a fun night out with friends, planning a family outing or a company event, our center is designed to deliver something for everyone. Cherry Hill deserves a destination that blends immersive indoor golf, great food and drinks and entertainment for all audiences. We’re proud to make that vision a reality.”
