Centurion Union at 975 Bonnel Court in Union — Courtesy: American Landmark Development
By Joshua Burd
The launch of virtual tours and presentations is bearing fruit for a newly developed, 80-unit apartment building in downtown Union.
American Landmark Development, the builder of what’s known as Centurion Union, announced that prospective renters have begun to sign leases after participating in digital presentations at the building. The property’s leasing team in recent weeks has offered virtual tours of the building’s model homes, amenities and social spaces while practicing social distancing, using video, images, floorplans and other tools to demonstrate the lifestyle offering.
“The new program allows us to add an important level of safety and comfort for prospective renters, current residents and our staff,” said Manuel A. Fernandez, founder of American Landmark Development, which tapped The Marketing Directors as exclusive leasing and marketing agent. “We’re still relying heavily on our leasing agents to personally interact with interested prospects, but in a manner that addresses current conditions.”
Located at 975 Bonnel Court, Centurion Union offers one- and two-bedrooms priced from $1,930 a month, with upscale interiors and a series of amenities. The project is the first piece of a plan that will span nearly 300 new homes and some 27,000 square feet of retail space.
American Landmark Development recently highlighted new tenants including Eric and Annmere L., who relocated to Centurion from Brooklyn after using the online tools. The married couple spoke to a leasing agent by phone, participated in a digital presentation of the apartments and amenities and then drove to Union for a closer look at the area.
“We drove the neighborhood and parked in front of Centurion Union, which we really loved because it was brand new,” Annmere said. “We were back on the phone with Linda (the leasing agent) looking at apartment options and that same day, signed a lease on a one-bedroom apartment.”
Amenities at Centurion Union include a fitness center, game room, resident lounge, co-working space and children’s playroom, among others. Residents, meantime, benefit from Union’s location at the crossroads of Interstate 78, Route 22 and the Garden State Parkway, along with nearby rail and bus service.
“Centurion Union is quickly attracting renters from throughout the area and New York City who appreciate its eclectic downtown location, access to public transportation and modern homes and amenities,” said Adrienne Albert, CEO of The Marketing Directors. “Situated in the heart of Union Center just steps from dining, shops and services, it delivers modern living and a convenient lifestyle not previously found here.”