Complex, labor-intensive projects have been central to the growth of Prism Capital Partners’ multifamily housing platform. The firm since 2013 has developed nearly 1,000 units, with hundreds more under construction, thanks to its work at Edison Lofts and other industrial-to-residential conversions in northern New Jersey. Notably, it has balanced those projects with a growing pipeline of ground-up, midrise buildings in towns such as Woodbridge and Dunellen, which boast strong demographics and transit-served downtowns despite being lesser-known locations.