As you’ll read in this month’s cover story, The Connell Co. is entering a new phase of its decade-long, $500 million update of its 185-acre campus along Interstate 78, with construction underway on new residential, dining and entertainment spaces that will create a town square for workers and residents alike. Connell has already taken steps toward opening the corporate park to the public — offering gym memberships and nighttime social events inside its renovated office space — all with a level of branding and merchandising that is unlike anything seen at other commercial properties in the state.