From left: Jo Schloeder, deputy chief of staff for U.S. Rep. Chris Smith; Michael Sloan; Elliot Sloan; Brian Druker; State Assemblywoman Serena DiMaso; Holmdel Mayor Gregory Buontempo; Dr. Dan Grossman; Sal Cannizzaro; Dr. Sean Basinger; and Robert Feinberg, chief operating officer of Somerset Development, were on hand Jan. 27 to open the new health and wellness complex in Bell Works in Holmdel. — Courtesy: Somerset Development
By Joshua Burd
Somerset Development has unveiled a new health and wellness complex at Bell Works, the latest addition to the sprawling office, retail and hospitality destination in Holmdel.
Located on the building’s ground-floor retail and dining corridor, the space is home to a mix of physicians and providers that will operate through entities including BellHealth, Bell Wellness and The Pharmacy at Bell Works, according to a news release. The operators will join Iorio Plastic Surgery and Medspa as the core health care offerings at the 2 million-square-foot campus, the now-repurposed site of the former Bell Labs research hub.
“When we first envisioned Bell Works as a self-contained metropolis in suburbia, we knew that health care was a critical service need for our community — a belief that has only been accelerated by the pandemic,” said Ralph Zucker, president of Somerset Development. “The opening of this complex will allow us to successfully meet a wide variety of the health and wellness needs within Bell Works and the surrounding region, particularly at a time when there is an incredibly important focus on individual health and safety. I’m excited to welcome each of these expert providers as the newest members of our metroburb family, and as extraordinary additions to The Block at Bell Works.”
Somerset formally opened the new facilities late last month, drawing local dignitaries who hailed the continued transformation of Bell Labs. BellHeath, which will operate from roughly 2,200 square feet, will provide services and specialties such as primary care, dermatology, podiatry, psychology, orthopedics and neurosurgery, while offering urgent care and COVID-19 testing via an operator known as Immediate Care.
Meantime, The Pharmacy at Bell Works will provide prescription refills, immunizations and other services such as custom medication compounding, contactless delivery and curbside pick-up, the news release said. It will also offer Medication Therapy Management programs, allowing patients to better manage chronic conditions and improve overall health through medication use.
“As a local Monmouth County resident, I’m acutely aware of the buzz about Bell Works and how it has grown into a bustling hub for our area,” said Brian Druker, partner of BellHealth and owner of The Pharmacy at Bell Works. “My partners and I recognized a health and wellness section would benefit the property, as well as the greater Holmdel community, which made it an ideal location for our services.
“We’re bringing together a network of health and wellness professionals, who will be working closely to provide a personalized health solution for our fellow tenants and local neighbors, and that aligns perfectly with the collaborative spirit that permeates through Bell Works.”
Bell Wellness, which spans 3,800 square feet, will provide physical therapy, chiropractic, interventional pain management, regenerative medicine and acupuncture services, the news release said. It is the second location for the local operator, which was started in 1941 and is one of the oldest continuous chiropractic practices in the nation.
“I am honored and humbled to help bring Ralph Zucker’s vision of collaborative, cutting-edge, multispecialty health care to the Bell Works community,” said Dr. Dan Grossman, founding partner of Bell Wellness. “From inception, we never lost sight of our goal to create a patient-centered blueprint for future wellness and prevention-based health care. Our providers represent the best of the best, and through our direct relationships with both state and national associations, we aim to create new platforms to be modeled throughout the country.”
The health center is among the newest offerings at The Block at Bell Works — the building’s indoor pedestrian corridor with a mix of shops, restaurants, community services and entertainment. Carolyn Boldt at Georgia-based CrossFields Inc. designed the interior spaces for BellHealth, Bell Wellness and The Pharmacy at Bell Works in collaboration with Grossman. Red Bank-based SFC Enterprises, which was founded in 1998 by Salvatore F. Cannizzaro, an entrepreneur who is also a partner and owner of BellHealth, built out the spaces.
The new health care offerings also include Iorio Plastic Surgery and Medspa, which provide plastic and cosmetic surgery and skin and body rejuvenation therapies. The practice, which has other locations in Colts Neck and Brick, is led by Dr. Louis M. Iorio, a board-certified plastic surgeon and general surgeon that is affiliated with the Monmouth Medical Center, Jersey Shore Medical Center and Riverview Medical Center.
