Century Campus in Parsippany — Courtesy: Bergman Real Estate Group
By Joshua Burd
Bergman Real Estate Group has partnered with a tenant wellness and engagement platform in a move aimed at boosting the appeal of several of its New Jersey office buildings.
In a news release, the landlord said the arrangement with BetterSpaces will bring on-site, in-person weekly classes focused on health, fitness, art and general wellbeing activities to four properties. Those sites include Century Campus in Parsippany, Jefferson Exchange in the Whippany section of Hanover, 500 College Road East in Plainsboro and 7 Giralda Farms in Madison.
Plans also call for quarterly tenant events at the buildings and several others that Bergman owns or manages. Additionally, tenants and their employees at all of the firm’s properties will have access to the BetterSpaces app, which offers 15 live classes per week and a slate of on-demand digital programs that focus on health, wellness, mindfulness and fitness.
“BetterSpaces helps companies like ours offer more value to our tenants,” said Michael Bergman, CEO of Woodbridge-based Bergman Real Estate Group. “We are now able to provide weekly classes and other fun events and activities at our buildings that we feel create a new level of interest and a sense of community for our tenants.”
According to announcement, BetterSpaces’ selection of mental health, wellbeing, physical fitness, personal enrichment and professional development programs often result in happier and engaged employees with improved productivity, accuracy and higher sales than those who feel disconnected from their work. Such programs are all the more important in the midst of the COVID-19 pandemic, which has fueled uncertainty about the future of the in-person workplace.
“People need culture and community now more than ever,” said Keith Angell, co-founder of BetterSpaces. “We’re extremely pleased to be working with Bergman to bring these amenities to its tenants.”
Bergman noted that many of its properties also include tenant amenities such as game and lounge areas, high-tech conference rooms, upscale fitness centers and bike-sharing programs.
“Many employers are thinking of creative ways to offer more to their employees as they return to the office,” Bergman said. “A wellness program like the one we are offering through BetterSpaces is an attractive, exciting, and inviting incentive program that tenants in our properties can enjoy at no cost to them or their employees.”