The Nell Marketplace at 100 South Washington Ave. in Dunellen — Courtesy: Prism Capital Partners
By Joshua Burd
Blue Foundry Bank and Kessler Rehabilitation Center have opened their doors as the first retail tenants at The Nell, Prism Capital Partners’ mixed-use development in downtown Dunellen.
According to a news release, the respective businesses occupy 2,757 and 2,870 square feet at 100 South Washington Ave., which sits directly across from the Dunellen train station and adjacent to the project’s 252 luxury apartments. The bank offers personal and business banking with drive-through service, while Kessler provides occupational and hand therapy, sports medicine, workplace injury treatment and prevention and specialized rehabilitation services.
Prism is marketing the remaining 3,700 square feet at the 9,300-square-foot, freestanding retail building, which it says is divisible and ideal for a local convenience store or independent coffeehouse catering to commuters and neighborhood residents.
“The Nell was carefully designed to complement its neighborhood, and the retail component was planned to serve the entire Dunellen community,” said Robert Fourniadis, Prism’s senior vice president for residential. “We are thrilled to welcome these two well-respected brands, both of which provide essential services.”
Designed by Spiezle Architectural Group, the retail building has a modern take on vintage transit-themed elements such as peaked roofs, contrasting trim and signage, the news release said. Its new tenants have opened alongside the collection of luxury one- and two-bedroom rentals at The Nell, which are fully leased, as well as 130 for-sale townhomes developed by K. Hovnanian Cos.
Prism delivers final building at 252-unit luxury rental project in Dunellen
