The new Bluemercury store at 341 Millburn Ave. in Millburn — Courtesy: Downtown Millburn Development Alliance
By Joshua Burd
Luxury beauty retailer Bluemercury has debuted its new 1,900-square-foot store in downtown Millburn, according to the nonprofit that oversees the central business district.
The new store opened its doors Saturday at 341 Millburn Ave. and is home to more than 90 luxury beauty brands, according to a news release, along with Bluemercury’s two proprietary brands. The operator also features a full-service spa offering customized facials, microdermabrasion and waxing, among other services.
“We are excited to add a luxurious brand like Bluemercury to our growing roster of retail, office and commercial properties in downtown Millburn,” said Vicky Powell, president of the Downtown Millburn Development Alliance. “With a strategic location at the corner of Millburn and Main streets and a diverse array of beauty products, Bluemercury is sure to become a destination point for locals and visitors.”