By Joshua Burd
R.J. Brunelli & Co. LLC has brought on a retail industry veteran to fill a newly created position.

The retail brokerage, which is based in Old Bridge, said recently that it hired Julie Fox as manager of new tenant representation. In the new role, she will focus primarily on the development and servicing of tenant representation accounts, but will also handle leasing and sales on behalf of property owners.
Fox brings more than 13 years of retail real estate experience in property management, brokerage, landlord leasing, tenant representation and land disposition, Brunelli said. She comes to the firm from Philadelphia-based Shopcore Properties, where she directed the leasing of a mixed-use urban retail project in Flushing, New York.
“Julie is a consummate professional, whose wide-ranging experience on behalf of tenants and landlords, work across multiple states and vast contacts throughout the retail real estate industry make her an ideal addition to our team,” said Danielle Brunelli, president and principal with the firm.
Prior to Shopcore, Fox was a senior leasing representative for Brixmor Property Group in Conshohocken, Pennsylvania, where she handled a portfolio of more than 2.2 million square feet of shopping centers throughout New Jersey, Pennsylvania and Delaware, Brunelli said in a news release. Previously, she served as a portfolio leasing representative for Lakewood-based Paramount Realty Services, helping oversee more than 5 million square feet of shopping center space in New Jersey, Connecticut, Massachusetts and eastern Pennsylvania.
From 2008 to 2013, Fox was a sales associate at FAMECO Real Estate in Plymouth Meeting, Pennsylvania. She began her career in 2005 as an assistant general manager for PREIT Services LLC in Willow Grove, Pennsylvania, where her responsibilities included daily operational matters and tenant construction supervision for a 1.25 million-square-foot mall, two strip centers and a power center totaling an additional 534,000 square feet.
Fox earned MBA and master of finance degrees from Drexel University and a bachelor’s from the University of Delaware. She currently serves as the Pennsylvania, New Jersey and Delaware chair for the International Council of Shopping Centers’ Next Generation group and co-founded The Pipeline, a women’s networking group comprised of professionals in retail real estate.