A rendering of the renovated 100 Metro Blvd. at the ON3 campus in Nutley — Courtesy: Prism Capital Partners/Gensler
By Joshua Burd
Prism Capital Partners has detailed its plans for the Nutley office building that will become home to Ralph Lauren Corp., the latest tenant to commit to its 116-acre ON3 campus.
The fashion and lifestyle company has signed a full-building lease at 100 Metro Blvd., which measures about 255,000 square feet, thanks in part to a $33 million state tax credit that was approved last fall. Prism said Friday that it will immediately launch a renovation of the seven-story building, highlighted by a complete lobby redesign featuring 30-foot ceilings and a new entryway.
Outside, the firm will create a courtyard with communal areas for social and business gatherings, according to a news release. Prism will also complete the construction of a parking garage to serve both 100 Metro Blvd. and future tenants at the adjacent, 15-story 200 Metro Blvd. tower in time for Ralph Lauren’s anticipated move-in.
Gensler is overseeing the building and facade renovations, along with the main lobby for Ralph Lauren.
The plans represent another key step in Prism’s plan to reposition the former Hoffmann-LaRoche campus on Route 3, which operated in Nutley and Clifton for more than 80 years, before the Swiss pharmaceutical company announced in 2012 that it would vacate the site. That paved the way for the developer to acquire it in fall 2016 with plans to create a mixed-use research and business campus.
Prism has since rebranded the property as ON3, touting its location nine miles from Manhattan. The complex is already home to the Hackensack-Meridian Health School of Medicine at Seton Hall University and Modern Meadow, a biotech firm, while other high-profile commitments are expected to follow.
State officials have said that Ralph Lauren Corp., which is headquartered in Manhattan, will move back-office support operations currently housed in Lyndhurst to 100 Metro Blvd. In its application for the $33 million Grow New Jersey tax credit, which was approved by the state Economic Development Authority, the company said it would retain 518 jobs in the state and create an another 250 positions.
Prism is also in the midst of a multitier infrastructure and site work development plan at the property. The first phase — which involves the addition, redesign and rebranding of streets and landscaping on the east portion of the campus — is nearing the midway point.
Slated for completion by year-end, it also includes the installation of new sewer and storm water systems and a rewiring of PSEG’s connections to the campus electric grid and a 10-megawatt, on-site cogeneration facility to enhance redundancy.
