Snap Back by Hook & Reel at Springfield Avenue Marketplace in Newark — Courtesy: Levin Management Corp.
By Tina Traster
Snap Back by Hook & Reel, a fast-casual version of seafood concept Hook & Reel Cajun Seafood and Bar, has opened a location at Springfield Avenue Marketplace in Newark.
The franchise has leased 2,400 square feet at the 108,000-square-foot, grocery-anchored shopping center, according to Levin Management Corp., the property’s exclusive leasing and managing agent. LMC Senior Leasing Representative E.J. Moawad negotiated the long-term deal on behalf of the retail center, while William Lenaz of Jeffery Realty represented the tenant.
The lease signing brought Springfield Avenue Marketplace to 100 percent occupancy.
“With its seafood boil-based menu that allows guests to customize their meal as well as offering up po’ boys and wings, Snap Back by Hook & Reel is a great fit for Springfield Avenue Marketplace, and we are thrilled to welcome them to the property,” Moawad said. “This concept will be a significant traffic generator and contribute to Springfield Avenue Marketplace’s overall appeal, enhancing the variety of restaurant choices for shoppers and the entire community.”
Snap Back is a new, smaller-scale iteration of the full-service Hook & Reel restaurant, according to Moawad. The locations are focused on providing patrons with a convenient, quick-service dining experience, along with takeout and delivery.
The other dining options at Springfield Avenue Marketplace include Popeyes, Taco Bell, McDonalds, Sarku Japan and a pizzeria. The center is anchored by a 67,000-square-foot ShopRite, as well as Snipes/Kicks USA, Ashley Stewart, H&R Block, T-Mobile, Metro PCS, CityLife Medical Clinic and UBreakiFix, among others.
Tina Traster is a freelance writer and the editor of Rockland County Business Journal. She is also a former business writer for Crain’s New York Business, real estate writer for the New York Post and staffer at the Bergen Record.