By Joshua Burd
FirstService Residential has launched a new virtual lifestyle platform for thousands of properties in its portfolio, seeking to provide content options during the coronavirus pandemic.
The property manager, which has an office in Eatontown, on Wednesday announced the debut of Lifestyle@Home to provide virtual experiences and programming to more than 1.8 million residents and families living in its 8,000 managed communities in North America. The platform aggregates free entertainment, education, health and fitness and wellness content, as well as content provided exclusively to FirstService Residential residents and associates.
“We are excited to partner with the best in the industry to bring this program to our residents,” said Michael Mendillo, president of FirstService Residential. “It’s one of the many ways we’re working to make a difference in the lives of our residents and the communities we manage as we help them navigate through this pandemic.”
Lifestyle@Home programming options range from lifelong learning to on-demand fitness, including:
- One Day University
- Curiosity Stream
- Les Mills
- Evergreen Wellness
- Grow Young Fitness
Spearheading the initiative for the FirstService Residential east region is Ted Gammon, vice president, lifestyle, and Michelle Kithcart, director of lifestyle programming and the Lifestyle@Home taskforce.
“With Lifestyle@Home, we can positively impact and engage our residents’ by providing opportunities to help them sustain an active and healthy lifestyle while at home,” Kithcart said. “We have seen virtual happy hours, painting parties, trivia nights, drive through farmers markets, food trucks, streaming of fitness classes, community social purpose initiatives and so much more. Just because we are social distancing, doesn’t mean we can’t be social!”