Premiere Residences in New Brunswick — Courtesy: Pennrose
By Joshua Burd
A developer is offering up to 10 weeks of free rent at a new luxury apartment building in New Brunswick, seeking to ease the concerns of would-be tenants during the COVID-19 crisis.
Pennrose announced Wednesday that new residents at the 207-unit property, Premiere Residences, can live rent-free until July 4. The Philadelphia-based developer and property manager rolled out the offer this week at 7 Livingston Ave., providing a measure of relief and another incentive for renters who sign a 15-month lease.
“While the current conditions have created a level of uneasiness and uncertainty for many people, we’re still seeing a large pool of prospects who want to move forward with upgrading to a brand new, amenity-rich building and enhancing their lifestyle,” said Jacqueline Urgo, president of The Marketing Directors, the building’s marketing and leasing agent. “This program helps to offset some of those uncertainties by removing a piece of the financial commitment over the next couple of months.”
Offering high-end apartments and a series of luxe amenities, Premiere Residences is part of the newly built, 23-story New Brunswick Performing Arts Center. Monthly rents currently start at $2,000 for studios, one- and two-bedroom residences, the developer said, noting that it has leased 50 percent of its units.
The Elkus Manfredi-designed building is within walking distance of the New Brunswick train station, which serves NJ Transit and Amtrak. The site is also minutes from the New Jersey Turnpike, routes 18 and 27 and Interstate 287.
Amenities include a modern fitness center, yoga studio, residents-only lounge, billiards room, karaoke room, co-working and private meeting rooms and a demonstration kitchen. Outdoors, the building has a penthouse roof deck with a pool, grills, lounge and bar and fire pit.
Pennrose also said it will donate $25 to Feeding America on behalf of anyone who takes a virtual tour by May 15 with a Premiere leasing agent.