PopUp Bagels occupies a freestanding 1,500-square-foot building at 220 South Ave. in Westfield. — Images courtesy: Levin Management Corp.
By Joshua Burd
PopUp Bagels has arrived in Westfield, marking the concept’s first New Jersey location ahead of an expansion that will include more than two dozen additional shops in the state.
According to Levin Management Corp., which secured the lease at 220 South Ave., the fast-growing chain hosted a grand opening on Friday at the freestanding 1,500-square-foot building near the municipality’s downtown. That gave locals their first look at a brand that has reimagined the traditional model and, rather than serving sliced bagels for sandwiches, bakes fresh bagels throughout the day and serves them hot and whole, encouraging customers to “Grip. Rip. Dip.” each one into a selection of signature whipped schmears and butters.
The concept has built a devoted following since launching in 2020, LMC said, noting that the highly anticipated opening marks the first of more than 25 planned PopUp Bagels locations across New Jersey.
“We’re excited to welcome PopUp Bagels to Westfield and celebrate the opening of its first New Jersey location,” said Sidney Singer, vice president of leasing at Levin Management Corp. “Its unique concept has generated tremendous enthusiasm, and this location is an outstanding fit. Adjacent to the Westfield train station and just steps from downtown, the property provides exceptional visibility and convenience for commuters, residents and visitors, making it an ideal setting for the brand’s New Jersey debut.”
Levin represented the landlord in the deal, noting that the location sits on a heavily traveled commuter route and provides strong visibility and convenient access while complementing the downtown’s growing mix of restaurants, retailers and community destinations, according to a news release. Mike Testa and Matt Kenderian of Catalyst Real Estate Partners represented the tenant, a two-time Brooklyn Bagelfest “Best Bagel” winner that has earned a loyal customer base across multiple states, including New York, Connecticut and Florida.
