By Real Estate NJ
How do you engage people who don’t want their father’s workplace?
Many developers and office landlords are still trying to figure that out, but a panel of real estate experts were on hand recently to offer their thoughts. Speaking at a NAIOP New Jersey seminar, industry leaders tackled issues such as co-working, sustainability and employee retention.
“Co-working is not about space — it’s about people,” said Andrea Foertsch, keynote speaker and principal of Disruptive Space & Melrose Real Estate Strategies. “It promotes interaction. It’s a great marketing tool for real estate — public interface is so important. It also provides motivation for innovating the traditional workplace because of the impact on everything from R&D, to employee attraction and retention, cost reduction through densifying the workplace, brand identity, public relations and public engagement.”