After 18 months doing their jobs from home because of COVID-19, many New Jersey workers are returning to flex and co-working spaces. Operators are responding by adding more private suites to their offerings to make users feel safer from infection — and while they’re keeping a wary eye on COVID’s Delta variant, they’re optimistic about demand, for both the short term and long term.
The country’s largest cluster of co-working and flexible office space is only just across the Hudson River, but the fast-growing industry is still largely absent from New Jersey. Experts say that is due to change — and it’s only a matter of time.
New Jersey has only scratched the surface in the co-working and shared office space sector, despite the fact that it is experiencing rapid growth in New York City and other major markets. Fortunately, we’re hearing that the Garden State is poised to grow its share. The industry’s biggest name, WeWork, has ramped up its search for space in New Jersey over the past year, which means its competitors may not be far behind. The requirements have the potential to further strengthen top submarkets such as the Hudson waterfront, while providing a needed boost in areas where vacancy remains high.
How do you engage people who don’t want their father’s workplace? Many developers and office landlords are still trying to figure that out, but a panel of real estate experts were on hand recently to offer their thoughts. Speaking at a NAIOP New Jersey seminar, industry leaders tackled issues such as co-working, sustainability and employee retention.