A rendering of 10 Green St., a mixed-use development by Prism Capital Partners that will bring 232 apartments and 12,000 square feet of retail space to downtown Woodbridge — Courtesy: Prism Capital Partners
By Joshua Burd
Construction is underway at the former site of an auto dealership in downtown Woodbridge, where Prism Capital Partners is building 232 apartments and ground-floor retail space.
The developer, which is building in partnership with Northwestern Mutual Life Insurance Co., on Monday announced the start of construction at Green Street and Rahway Avenue. The joint venture is seeking to tap into the continued demand for mixed-use, transit-oriented projects, citing the parcel’s location next to the Woodbridge train station.
The project at 10 Green St. will feature 12,000 square feet of ground-floor retail space.
“Train access and lifestyle amenities — both in-building and within dynamic downtowns — are top-of-mind for today’s renter,” said Edwin Cohen, a principal partner with Bloomfield-based Prism. “This location checks every box in a community that is embracing smart growth initiatives.”
Prism and Northwestern Mutual acquired the former Lucas Chevrolet dealership site earlier this year. When complete, the new building will include studio, one-, two- and three-bedroom homes, along with resident amenities such as a community room with kitchen and bar, fitness center, outdoor pool and a patio, among others.
“Projects like 10 Green Street bring new residents, support existing businesses and attract new commerce,” Cohen said. “These are the keys to ensuring that New Jersey’s suburban downtowns thrive for decades to come.”
