Plaza Grande at Haddonfield Road and Chapel Avenue in Cherry Hill — Courtesy: Procida Funding
By Joshua Burd
The team behind a soon-to-be-completed, 507-unit multifamily project in Cherry Hill is hoping to support local charities as part of its lease-up of the property.
The owner, an affiliate of Procida Funding, recently completed the first of eight remaining buildings at what’s known as Plaza Grande after taking control of the site last summer. It’s now launching a program under which participating charities will receive $1,000 for anyone who signs a lease and mentions the organization as the referral during the month of January, with plans to host an open house fundraiser in the weeks ahead to promote and raise money for each individual group.
The first charity to participate will be the Cancer Support Community New Jersey.
“This is a great easy way to raise both money and awareness for charities in our community while showcasing our spectacular club house at The Plaza Grande,” said Billy Procida, CEO and president of Procida Funding. “We look forward to working with local charities that fight illnesses, support children’s programs, animal rescue, hunger and any other worthy charities that make our community here in Cherry Hill a better place.”
Procida’s team expects to deliver a combined 251 units on a staggered schedule through summer 2024, the firm said recently, helping to complete the property at the intersection of Haddonfield Road and Chapel Avenue. Part of the Garden State Park development, the age-restricted complex was started by Turnberry in 2004 and continued by D.R. Horton until the financial crisis roughly five years later, leaving it stalled until being taken over with financing from Procida.
Procida revealed in September that Coldwell Banker New Homes would be the leasing and sales agent at Plaza Grande, while adding The Kamson Corp. as property manager. Amenities include an 18,000-square-foot clubhouse with an indoor pool, gym, yoga studio, movie theater, elevators in all buildings and private parking, while the development also has outdoor features such as tennis and pickleball courts, walking trails, grilling and fire pits.
When complete, the project will add to what is already a massive property with a range of housing options, including condominiums and rentals, along with an array of retail stores such as Home Goods, Home Depot, Trader Joe’s, Wegmans and many others. It also marks the final phase of the billion-dollar redevelopment of the former racetrack, with a footprint of more than 200 acres, led by Jack Morris and Joe Marino operating as M&M Realty Partners.
Procida completes first of eight final buildings at long-stalled Cherry Hill housing project
