Bell Works in Holmdel — Courtesy: Peter Dant Photography/Somerset Development
By Joshua Burd
A bank, a dental network and a home goods boutique have leased space at Bell Works, making them the latest retail tenants to commit to the mixed-use, 2 million-square-foot campus in Holmdel.
Somerset Development, the owner of the complex, on Monday announced the three leases for the ground-floor, indoor pedestrian promenade inside the building. The operators include:
- City Barn | Country Penthouse, a boutique offering home, bed, bath and other gift items, in addition to home design consultation services;
- Dimension Dental, a dental support organization with a network of locations throughout New Jersey and Pennsylvania;
- OceanFirst Bank, a community bank offering commercial and residential financing solutions, wealth management and deposit services.
The businesses will join a growing list of retailers at the historic former Bell Labs campus, which Somerset is restoring and repositioning into a hub for office users and the surrounding community. The Sabre Real Estate Group team led by Senior Vice President Justin Korinis, Director Dina Santarelli and Associate Sean Pyle serves as the retail leasing agent for Bell Works, while Colliers International represented Somerset Development in the Dimension Dental transaction.
“It’s been incredible to watch the pedestrian street take shape, and the momentum has been especially strong in recent months,” said Korinis. “It all stems from a recognition that, even in suburbs like Holmdel, we can create incredibly diverse and captivating urban-style experiences, where visitors and workers alike can encounter a wide variety of retail options in a centralized, urban-style location.”
The deals come about two months after Bell Works announced another seven retail leases, many of them for the building’s quarter-mile long atrium. Meantime, Somerset Development has leased more than three-quarters of its 1 million square feet of office space at the building.
Office tenants include Guardian Life Insurance, a New York City-based company that recently moved into a 90,000-square-foot space. The campus also welcomed its anchor tenant last fall when technology firm iCIMS opened its new 350,000-square-foot headquarters in the building.