Molly Brook on Belmont at 920 Belmont Ave. in North Haledon — Courtesy: Tulfra Real Estate
By Joshua Burd
Tulfra Real Estate and The Hampshire Cos. have completed their lease-up of a new 180-unit luxury apartment development in the Passaic County borough of North Haledon.
Known as Molly Brook on Belmont, the property has revitalized 20 acres about a half-mile from William Paterson University and minutes from Route 208. That location has seemingly helped draw renters to the collection of one- and two-bedroom homes at 920 Belmont Ave., where the development team and longtime joint venture partners broke ground in summer 2020 before the launch of leasing less than a year later.
“We are proud that we have achieved our leasing goal so quickly,” Tulfra’s Marcus Lee said. “It took us 10 months to reach 100 percent lease-up.”
Tulfra noted Friday that the partnership spent 10 years developing the project, which has transformed the onetime site of a storage area for construction equipment. That included having to work through a series of environmental issues and zoning restrictions, paving the way for a groundbreaking in the early months of the COVID-19 pandemic in 2020.
The site is now home to upscale apartments across multiple buildings and amenities, designed by Minno & Wasko Architects and Planners, including a clubhouse with a private kitchen, a lounge, a modern fitness center and a resort-style pool, according to a news release. Outdoors, residents and their guests have access to a scenic walking trail, grilling stations, on-site bike storage and a dog park.
“When we set out to create this beautiful community and lifestyle, we knew we had something special — and that we would become the rental destination of choice in northern New Jersey,” said Sonny Jumani, CEO and president of Rochelle Park-based Tulfra. “We received accolades from all over the state for Molly Brook. We are proud that our residents embrace our product and vision, and we look forward to bringing this luxury brand to other communities throughout New Jersey.”
Tulfra, Hampshire eye debut of second phase at 180-unit rental project in North Haledon
