Bergen Town Center in Paramus continues to broaden its tenant mix with a series of newly announced deals at the 1 million-square-foot property in Paramus and Maywood. — Graphic courtesy: Urban Edge Properties
By Joshua Burd
Urban Edge Properties has announced six new leases at Bergen Town Center, filling nearly 25,000 square feet as it broadens the lineup of the sprawling Paramus property.
Among the latest additions is Elev8tion Fitness, a nationally recognized concept with locations across South Florida and an expanding presence in New York and New Jersey. The operator will lease 14,750 square feet at the Whole Foods- and Target-anchored property, which spans 1 million square feet just south of Route 4, with a footprint that includes both Paramus and Maywood.
The other new commitments include:
- 3,840 by Tatte Bakery & Café, a popular Boston-based chain known for its artisanal pastries, fresh breads and Mediterranean-inspired dishes, offering hand-crafted coffee, breakfast items, sandwiches and salads, with opening slated for May 2026
- 2,211 square feet by Nail Art Spa, a regional nail business from Hackensack that will mark its second location
- 1,696 square feet by Pilates Addiction
- 1,458 square feet by Canton Rodeo, which will open a flagship location for its new slow-roasted Hong Kong BBQ concept
- 869 square feet by Swarovski, which will offer the brand’s highly coveted crystal jewelry and accessories
“This combination of new concepts and upgraded offerings continues to elevate the experience at Bergen Town Center,” said Josh Birns, senior vice president of leasing at Urban Edge. “At our premier retail property, the priority is to deliver a best-in-class experience for both customers and tenants. These operators provide complementary uses and will drive new traffic while benefitting from their neighbors’ existing audience.”
The real estate investment trust announced the deals while noting the recent completion of major upgrades to Bergen Town Center, its flagship retail destination. The project included digital signage, lush new landscaping and fresh wayfinding that delivers a modern shopping experience for customers.
