A rendering of Waterview Marketplace in Parsippany — Courtesy: RD Management LLC and JMF Properties
By Joshua Burd
An urgent care chain is slated to make its debut in New Jersey after signing a lease at a new 150,150-square-foot shopping center in Parsippany.
The developers, RD Management LLC and JMF Properties, on Tuesday announced the lease with MedFirst Primary & Urgent Care at Waterview Marketplace in Parsippany. Slated to occupy 4,272 square feet at the intersection of Waterview Boulevard and Route 46, the clinic is slated to open in the third quarter of this year.
Darren Sasso, director of leasing at RD Management and Alison Horbach, vice president at RIPCO Real Estate, represented ownership in the lease, while Shane Wierks of Jeffery Realty represented the tenant.
“MedFirst is a key addition to the group of well-established occupants at Waterview Marketplace,” said Richard Birdoff, principal and president of RD Management. “We’re working closely with our partners at JMF Properties and RIPCO Real Estate to debut a next-level retail experience in Parsippany, and the clinic adds necessary diversity to our tenant mix.
“Residents looking for top-tier shopping, dining, beauty and fitness will also have quick access to high quality, community-based medical care.”
MedFirst will join DSW, Whole Foods Market, Ulta Beauty, Orangetheory Fitness, Homesense, Shake Shack, B.GOOD and The Paper Store at the center once Waterview Marketplace is completed. The deal marks an expansion beyond the chain’s two existing locations in Pennsylvania.
“The partnership is focused on cultivating a retail mix at Waterview Marketplace that will offer a diverse mix of services in one convenient location,” said Joseph M. Forgione, founder and principal of JMF Properties. “MedFirst will provide a community-based healthcare option for area residents that will complement the overall tenant roster and further our vision of creating a meaningful retail experience in Parsippany.”
The new development will sit within a high-density and high-income trade area bordered by Mountain Lakes, the developers said in a news release. It will also be surrounded by large office parks and complementary retail, with scenic greenery and lakes located nearby.
Meantime, the development and brokerage team touted the center’s accessibility via major highways such as Route 202 and interstates 80 and 287.
“Together with RD Management and JMF Properties, we strategically identified MedFirst as our target, because we knew the community would benefit from an urgent care facility, especially within this complex. MedFirst adds to a diverse roster of tenants including Homesense, Orangetheory, and Whole Foods at Waterview Marketplace,” Horbach said. “As the opening of the center nears, we look forward to working with our team towards our shared objective of making Waterview Marketplace the area’s premier one-stop destination for everyday necessities.”