Harlow, located 1330 Willow Ave. in Hoboken — Photo by Jeffrey Vock for Real Estate NJ
By Joshua Burd
Advance Realty is set to welcome a new wine and spirits store to the base of a luxury apartment building in Hoboken, adding to a busy retail space anchored by Trader Joe’s.
The developer said Thursday that the business, Wine Dad’s, will open the 2,350-square-foot store this weekend at the building known as Harlow. It touted the addition as another element of convenience for the 140-unit complex, located at 1330 Willow Ave. at the corner of 14th Street.
“We look forward to the addition of Wine Dad’s at Harlow and anticipate it will add a new level of vibrancy to the lives of both our residents and members of the community at large,” said Peter Cocoziello, CEO and president of Advance Realty. “The building’s retail space has a magnetic appeal in the area—already evidenced by the success of Trader Joe’s — and we’re excited to offer another retailer to the exciting landscape of Northwest Hoboken.”
Wine Dad’s specializes in small producers offering blends from regions across the globe, as well as well-known favorites from world-class producers, according to a news release. The store will be around the corner from the popular Trader Joe’s and will host a grand opening slated for Friday, June 1, through Sunday, June 3, offering tasting opportunities all weekend long.
“We’re a true neighborhood store that has found an incredible neighborhood to call home at Harlow,” said Jeff Carroll, who founded Wine Dad’s with partner Gretchen Goldsworthy. “Here we have an opportunity to encourage visitors to explore and try something new, whether it’s highly-coveted labels, small-producer wines, unusual varieties or locally-brewed craft beer and craft spirits galore.
“We believe in offering not only a great product, but a fun experience for our customers.”
Harlow opened in fall 2016, offering high-end units and amenities and the appeal of living above Hudson County’s only Trader Joe’s. The seven-story building is about a mile from the Lincoln Tunnel and Route 495, which provides access to the New Jersey Turnpike and routes 3 and 1/9.