By Joshua Burd
The two-year-old nonprofit aimed at shepherding economic development in Trenton has bolstered its team with the hiring of a vice president of marketing and communications.
Greater Trenton announced it had selected Bryan Evans for the role, in which he will lead critical marketing and communications efforts to bolster awareness of the organization as an essential partner in projects and partnerships. His job also calls for promoting downtown Trenton as a destination for residents, community institutions and businesses.
“We’re thrilled to have Bryan’s depth of experience to help us spread the word about Greater Trenton and call attention to our great city,” Greater Trenton CEO George Sowa said. “I have no doubt that Bryan will excel in shining a bright spotlight on everything that makes Trenton a unique and wonderful place to live, work, play and do business.”
Evans joins the organization with more than 20 years of experience leading major marketing efforts for companies in the economic development, real estate, nonprofit, technology and business/financial arenas, according to a news release. Prior to joining Greater Trenton, Evans served as vice president of marketing at the Goldenberg Group, a role in which he promoted the firm’s existing real estate assets and nonprofit organization.
Prior to Goldenberg, he was director of public relations and publications at Select Greater Philadelphia. In that position, Evans promoted the 11-County Greater Philadelphia Region as a business destination.
He also served as director of policy communications for The Greater Philadelphia Chamber of Commerce, the news release said. Before that, Evans was the director of public affairs for the Alliance for Downtown New York, where he worked with the mayor’s office and other city, state and private agencies to highlight the businesses, cultural institutions landmark attractions and real estate incentives after the Sept. 11 attacks.
Evans earned his degree in communications and psychology at Hunter College in New York City and completed his MBA in computer information systems at Baruch College.
He joins an organization whose key objectives include coordinating downtown economic development projects, providing one-stop support and information for investors interested in taking on new projects and reaching out to potential residential, commercial and/or retail investors and tenants. Greater Trenton’s board of directors includes top executives from NJM Insurance Group, Bristol Myers Squibb, Princeton Area Community Foundation, Investors Bank, TD Bank, Capital Health, St. Francis Medical Center, PSEG, Thomas Edison State University, Wells Fargo Bank, Princeton University and Janssen Pharmaceuticals.
