The lobby at Soho Lofts — Courtesy: Manhattan Building Co.
By Joshua Burd
A developer has debuted a set of new amenities at Soho Lofts, a recently opened, 377-unit luxury apartment project near the border of Jersey City and Hoboken.
The firm, Manhattan Building Co., is touting communal spaces that mix upscale living with the feel of the neighborhood’s industrial heritage, including a retro arcade lounge, gaming areas and tech lounge. Located at 273 16th St. in Jersey City, the complex also includes a fully equipped demonstration kitchen and private party room, surround sound media room and private conference rooms.
“It’s no secret amenities play a significant role in a renter’s decision and we believe we’ve created a comprehensive package that’s second to none in Jersey City’s rental market,” said Louis Mont, chief operating officer of Manhattan Building Co. “We utilized resident feedback in our existing apartment portfolio and extensive market research to create a truly unique amenity package that not only provides the exact kind of leisure time activities today’s renter expects, but also creates a stylish and inviting atmosphere that strongly encourages social interaction.
“And we’re not done yet. Our full roster of resort-like outdoor amenities will debut this spring.”
All photos courtesy: Manhattan Building Co.
The Jersey City-based firm said the hub of outdoor recreation at Soho Lofts is an expansive deck and infinity edge pool with cabanas, children’s misting system, a movie theater and other features. Other indoor amenities include a children’s playroom, dog grooming suites, a fitness center and indoor/outdoor yoga room.
“The comfort found inside these residences are what separates Soho Lofts from the competition,” said Audrey Spina, director of leasing. “These apartments are larger than those found in rental buildings along the Jersey City and Hoboken waterfront, and in areas like Brooklyn, at a price point that offers considerable consumer value.”
SoHo West refers to the property’s location alongside Hoboken and west of New York City. At SoHo Lofts, apartments feature 10-foot ceilings and high-end finishes. The complex off Jersey Avenue is a block from another Manhattan Building Co. property, known as Cast Iron Lofts, which has brought 387 units to the neighborhood over the past two years.