Courtesy: Somerset Development/SportsGrid Inc.
By Joshua Burd
Somerset Development has landed another tenant at its Bell Works property in Holmdel after signing a long-term lease with the operator of a 24-hour sports gaming network.
The company, SportsGrid Inc., is a linear ad-supported program service providing real-time coverage of pre- and in-game odds, data, stats and gaming intelligence across professional and college sports. It will locate its headquarters at the 2 million-square-foot complex, which will also house high-end production facilities for its live sports wagering programming, as it joins a roster of office, retail and service tenants at the repurposed former Bell Labs campus at 101 Crawfords Corner Road.
Somerset Development announced the deal Tuesday, although it did not disclose the size of the lease.
“We are excited to bring the SportsGrid content factory to Bell Works, with innovative solutions to produce from the new studios or remotely from various locations,” said Mike Cardano, SportsGrid’s vice president for operations. “We want to develop a new hybrid way of producing and delivering live sports content embracing innovative technology solutions. The convenient location with proximity to New York, Philadelphia and Atlantic City proved to be a perfect fit for our talent, management team, employees and for our coverage of major sports events.”
In touting the deal, Bell Works said SportsGrid produces 18 hours of live programming that streams on a host of platforms and smart devices. The company also has a SportsGrid Radio platform that is available 24/7 on SiriusXM, along with a sports commentary show on YouTube and other services.
All told, SportsGrid focuses 85 percent of its coverage on sports wagering and 15 percent on daily fantasy sports analysis, according to a news release. The company also maintains a location in New York City, inside the Renaissance Hotel’s Versa restaurant adjacent to Madison Square Garden, where fans can witness live interviews and commentary from well-known sports stars and personalities.
“We’re always looking to welcome a diverse range of tenants to our Bell Works community and we’re confident SportsGrid will be a great addition to our fantastic roster of tenants,” said Ralph Zucker, president of Somerset Development. “The many workers, shoppers and other visitors to the metroburb will soon find a new attraction as they wait to see which star athletes might walk through our doors.”
The Garibaldi Group and Sabre Real Estate Group serve as the office and leasing agents for Bell Works, respectively.
