As you’ll read in this months cover story, a company known as Osmo has filled and activated nearly 60,000 square feet of new warehouse space in Elizabeth, unveiling a cutting-edge headquarters and production hub. The so-called digital scent company, which uses artificial intelligence to create custom fragrances, debuted the space in mid-May after what was an exhaustive but fast-paced search that wound up just south of Port Newark-Elizabeth. That involved several top players in New Jersey commercial real estate, including developers Kurv Industrial and Elberon Development Group. It also involved a skilled design team that helped with the facility’s highly specialized infrastructure, supporting the arrival of a business that has public officials understandably excited.
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Right place, right time
As you’ll read in this month’s cover story, Red Bull New York has brought new life to the former Honeywell International corporate campus in Morris Township, where it recently debuted an 80-acre training complex with an 88,400-square-foot main building, eight full-size outdoor soccer pitches and other cutting-edge amenities. The new RWJBarnabas Health Red Bulls Performance Center on Columbia Road was more than five years in the making — the culmination of diligent, wide-ranging outreach to win public support for the project — all in a bid to update the team’s facilities and help grow youth soccer. It’s also the product of good timing and the ability to secure a site that had been earmarked for residential development.
A new destination: Edgewood, Paramount advance plans to revive East Brunswick mall as open-air lifestyle center
Edgewood Properties and Paramount Realty have unveiled plans to transform the 775,000-square-foot Brunswick Square Mall in East Brunswick into a modern, open-air destination for the community — one that includes not just retail but a complementary mix of heath care, fitness and lifestyle uses that will revitalize the outdated, slumping shopping center on Route 18.
Hitting home: ‘The Journal’ is latest project to arrive in Jersey City with Paolino, attorney and city native, as a guiding hand for developers
A landmark project in Journal Square is especially meaningful for Gene Paolino, a senior partner with Genova Burns who spent nearly 20 years guiding the development. He’s also a Jersey City native, meaning he’s been personally invested in the city’s growth during a legal career that spans more than four decades.
Into the future
There are plenty of parallels between the decline of the suburban office building and that of the legacy shopping mall, but the latter feels much more personal. I’m sure many of you would agree, especially in New Jersey, so you’ll find no lack of interest in the growing number of developers seeking to reinvent these once-proud retail hubs.
Turning early optimism into action
Gov. Mikie Sherrill took office with a clear mandate from New Jersey voters: make the state more affordable, more efficient and more competitive. For the commercial real estate (CRE) industry, that message matters because growth does not happen in a vacuum. It relies heavily on public policy that allows projects to move forward, capital to be deployed with confidence and employers to expand in places where workers can live, commute and thrive.
Good vibes
As you’ll read in this month’s cover story, the New Jersey Builders Association has been heartened by the earliest days of the Sherrill administration, with its focus on making New Jersey more affordable and government more efficient. The group points to steps such as the creation of the state’s first-ever chief operating officer, along with the governor’s pledge to launch a real‑time dashboard to track permits — steps that could provide a clearer path toward an expanded housing supply and lower costs for residents.
A fitting transition: Tantleff assumes new role as chair of Builders Political Action Committee
Fresh off two terms as chair of the New Jersey Builders Association, Deb Tantleff has taken the reins of the influential Builders Political Action Committee. And while the organizations are distinct and functionally different, it’s undoubtedly a natural transition to a role that hinges on relationships in Trenton and on raising funds to support pro-housing candidates.
