The new Urban Air Adventure Park at 396 Ryders Lane in Milltown — Courtesy: Colliers International
By Joshua Burd
A trampoline and entertainment center has opened inside a Middlesex County shopping center, following a 24,000-square-foot lease announced Tuesday by Colliers International.
The real estate services firm said Urban Air Adventure Park took the space at Ryders Crossing Shopping Center, located at 396 Ryders Lane in Milltown. The business offers a variety of attractions for all ages, serving as a venue for kids’ birthday parties, church events, corporate gatherings or family outings.
Colliers’ Nancy Erickson and Kelly Bayer, retail specialists based in the firm’s Parsippany, represented Urban Air in the long-term lease, according to a news release. Steve Winter from CBRE served as broker for the landlord, Morel Operating Co. LLC.
“We are seeing more and more recreational concepts coming into shopping centers, marking a paradigm shift within the industry,” Erickson said. “From adventure parks like Urban Air, to movie theaters, to restaurants with entertainment built into the brand, these tenants are drawing traffic and providing their properties with a blended component that is becoming a ‘retailtainment’ experience for consumers.
“This is an incredibly beneficial concept as bricks-and-mortar properties adapt for success in an ecommerce-influenced landscape.”
Erickson added that the location of Ryders Crossing in Middlesex County made it an ideal fit for Urban Air’s franchise growth. The Colliers team is working with brokerage firm E. Smith, which represents Urban Air on a national basis, in seeking regional expansion opportunities.
