A rendering of the Whole Foods Market at Waterview Marketplace in Parsippany — Courtesy: RD Management LLC
By Joshua Burd
DSW is joining the tenant roster at a new 150,150-square-foot shopping center in Parsippany, where it has committed to more than 19,000 square feet.
The joint venture of RD Management LLC and JMF Properties on Thursday announced the lease with the shoe retailer at Waterview Marketplace, a development at Waterview Boulevard and Route 46. Slated to open in the first quarter of 2019, the store will occupy 19,292 square feet and be adjacent to Ulta Beauty.
“DSW is the fourth major retailer to sign a lease at Waterview Marketplace in the past two months,” said Richard Birdoff, principal and president of RD Management. “Alongside our partners at JMF Properties and Ripco Real Estate, we are forging full steam ahead towards the completion of this vibrant retail destination which will soon offer Parsippany the best in grocery, fast-casual dining, beauty, fitness, footwear, and more.
“Undoubtedly, Waterview Marketplace will deliver the shopping experience Parsippany residents and employees have been waiting for, and the designer shoe warehouse is yet another, welcomed addition to the center and greater community.”
The developers made the announcement in conjunction with Ripco, the property’s leasing agent, touting the center’s location in a high-density and high-income trade area bordered by Mountain Lakes. DSW will also join Whole Foods, Orangetheory Fitness, Homesense, Shake Shack, B.GOOD and The Paper Store at the center once it’s completed.
“A growing list of prominent, brand-name retailers are choosing to become a part of Waterview Marketplace,” said Joseph M. Forgione, founder and principal of JMF Properties. “DSW is an exciting addition to that list. We believe the store will flourish in this location, and we remain committed to creating a thriving shopping center with a curated mix of shops, restaurants and other businesses that all Parsippany-area consumers can enjoy.”
The center will also benefit from the abundance of large office parks and other retail in the area, according to a news release. The property is accessible from several major highways, including Route 202 and interstates 80, and 287.
“(We) have witnessed a great amount of interest from national retailers and expect the center to attract a wide range of consumers upon its opening later this year,” said Alison Horbach, Vice President of Ripco Real Estate. “DSW’s lease only adds to the appeal of the center and offers consumers in-and-around the Parsippany area a best-in-class experience, whether they are shopping, dining or exercising.”
