Wholly Cow at 1542 Main St. in Rahway — Courtesy: Wholly Cow
By Joshua Burd
A resident of a new apartment complex in downtown Rahway has opened a gelato and coffee shop inside the property’s ground-floor retail space.
The operator, Wholly Cow, occupies 1,300 square feet at the base of The Mint at the corner of Main and Monroe streets. It’s leasing the space from the joint venture of Fields Grade and Slokker USA, which recently completed the second of two buildings at the 334-unit complex.
“As residents of Rahway we experienced firsthand the renaissance of its downtown and the addition of contemporary retail that’s created a cool New York City-type vibe,” said Terra Guaba, the owner, who lives at The Mint with her husband. “What it lacked was an inviting establishment that was open late and where neighbors could join and socialize. After living at The Mint for a few years and walking by its retail suites countless times, my husband and I decided to inquire about leasing a space. Fast forward over a year and Wholly Cow has become a reality, fulfilling a dream to open a café that would bring people together and have delicious food options.”
According to Guaba, a nutritionist, Wholly Cow is meant to provide a welcoming ambiance, where plush couches mix with traditional table seating to accommodate customers seeking remote workspace and time with friends in a laid-back environment. The shop at 1542 Main St. has a full kitchen and a variety of gelato items, including highly popular gelato sandwiches, as well as locally roasted coffee, cappuccino and cold brew.
Plans are in the works to expand the menu to include bakery items.
“We are excited to welcome Wholly Cow to The Mint and congratulate Terra on its much-anticipated opening,” said Robert Giannone, director of development for Fields Grade. “She has created a one-of-a-kind café in downtown Rahway where guests are welcomed with delicious gelato, great coffee and a warm, hospitable environment.”
Wholly Cow is one of several retailers at The Mint, whose 109-unit second phase is nearly leased after debuting this past spring.
Developers of The Mint in Rahway welcome mayor for ceremonial ribbon-cutting