From left: Joseph R. Jingoli Jr., Jim Allen and Jack Morris discuss plans for the new Hard Rock Hotel & Casino Atlantic City during a news conference in April 2017.
By Joshua Burd
The highly anticipated Hard Rock Hotel & Casino Atlantic City will open its doors June 28, the operator announced Wednesday, as it unveiled a lineup of musical acts and entertainers that it hopes will draw new visitors to the resort town.
The global gaming and entertainment company said it has booked more than 50 shows and events for the property, which will open at the site of the former Trump Taj Mahal. All told, it plans to offer more than 200 nights of music and other programming.
Hard Rock International Chairman and CEO Jim Allen made the announcement during simultaneous media events in New York City, Philadelphia and Atlantic City.
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“The grand opening of Hard Rock Hotel & Casino Atlantic City will set the tone for a new era of entertainment in Atlantic City,” Allen said. “Our ($500 million), newly reimagined property will offer something for everyone and we’re thrilled to welcome our first guests in June.”
Hard Rock and its partners, the families of Jack Morris and Joseph Jingoli, announced last spring that they had acquired the shuttered Taj Mahal and would oversee the effort to transform the Boardwalk property. The result will be a music-inspired hotel with features such as live entertainment, a beach bar and a casino with more than 2,100 slot machines and 120 table games.
The company unveiled an entertainment lineup set to kick off this summer that will include the likes of Amy Schumer and Friends, Florida Georgia Line, Kid Rock and dozens more.
Home state advantage: Morris, Jingoli discuss plans in Atlantic City, partnership with Hard Rock
