Five years in, the work has only just begun for the team behind the Hard Rock Hotel & Casino Atlantic City. That’s according to Jack Morris, the real estate magnate and co-owner of the boardwalk resort, who said the partnership plans to continue the types of investments that have defined the property since it opened in 2018. That includes everything from renovated suites and a new high-end lounge overlooking the Atlantic Ocean to an ongoing focus on rehabilitating and employing former nonviolent offenders in the city.
Home state advantage: Morris, Jingoli discuss plans in Atlantic City, partnership with Hard Rock
Jack Morris and Joe Jingoli, whose families have partnered with Hard Rock International to acquire the former Trump Taj Mahal, bring decades of experience in New Jersey real estate and a level of hands-on, local expertise that an outside investor simply wouldn’t have.
Combined with the resources and the pedigree of a global brand like Hard Rock, Morris and Jingoli feel strongly that their plans for Atlantic City will be the catalyst that is often promised but not as frequently delivered. And they say it’s about more than simply reopening a casino.
Atlantic City 3.0: Riding high from new investment, the iconic resort town is charting a new future
For a place that has been promised a comeback in recent years — only to see it never materialize — experts say Atlantic City is in uncharted yet promising territory that could help usher in a long-awaited recovery. Land prices are at their lowest in decades, local and regional developers with proven track records are investing in the city and the first credible nongaming project in years is under construction, with the potential to bring thousands of students and professionals to the Boardwalk as soon as next year.
