Pierson Commercial has gained a foothold in some of New Jersey’s largest and best-known cities, fueling its growth in recent years while remaining just as active in the state’s suburbs and highway retail corridors.
With two weeks until its grand opening, the Hard Rock Hotel & Casino Atlantic City has unveiled the design for the new state-of-the-art resort on the city’s iconic Boardwalk.
Set to open in just three weeks, the new Hard Rock Hotel & Casino Atlantic City has announced a series of new restaurant options at the 17-acre resort property.
The highly anticipated Hard Rock Hotel & Casino Atlantic City will open its doors June 28, the operator announced Wednesday, as it unveiled a lineup of musical acts and entertainers that it hopes will draw new visitors to the resort town.
Jack Morris and Joe Jingoli, whose families have partnered with Hard Rock International to acquire the former Trump Taj Mahal, bring decades of experience in New Jersey real estate and a level of hands-on, local expertise that an outside investor simply wouldn’t have.
Combined with the resources and the pedigree of a global brand like Hard Rock, Morris and Jingoli feel strongly that their plans for Atlantic City will be the catalyst that is often promised but not as frequently delivered. And they say it’s about more than simply reopening a casino.
Hard Rock International has tapped a New Jersey native and veteran gaming executive to serve as president of the company’s highly anticipated casino in Atlantic City.
For a place that has been promised a comeback in recent years — only to see it never materialize — experts say Atlantic City is in uncharted yet promising territory that could help usher in a long-awaited recovery. Land prices are at their lowest in decades, local and regional developers with proven track records are investing in the city and the first credible nongaming project in years is under construction, with the potential to bring thousands of students and professionals to the Boardwalk as soon as next year.
The famed exterior of the Trump Taj Mahal will soon be gone from the Atlantic City Boardwalk and replaced by another iconic brand, the Hard Rock Hotel & Casino.
But Jim Allen says that transforming the property is about far more than changing what’s on the outside.
Sitting on 17 acres of prime Boardwalk real estate, the former Taj Mahal is in line for a $375 million overhaul under the ownership of Hard Rock International and the Morris and Jingoli families.