A rendering of the Hard Rock Hotel & Casino Atlantic City
By Joshua Burd
A jewelry chain based in Atlantic County will be among the tenants at the new Hard Rock Hotel & Casino Atlantic City.
The Somers Point-based business, Bernie Robbins Jewelers, announced last week that it will have a 1,500-square-foot store inside the Boardwalk casino when the property opens June 28. Currently under construction, the location will be Bernie Robbins’ fifth in the region.
The store will be located directly on the casino floor of the 17-acre resort complex.
“Our more than 55-year story continues with this important milestone for Bernie Robbins, as it brings our local spirit of innovation and excellence to this $500 million renovation project with Hard Rock Hotel & Casino Atlantic City,” said Harvey Rovinsky, president and co-owner of Bernie Robbins Jewelers. “Bernie Robbins’ great shopping experience and brand offerings cater directly to the tastes and demands of those interested in the first-class amenities that Hard Rock Hotel & Casino properties are known for globally.”
Hard Rock and its partners, the families of Jack Morris and Joseph Jingoli, announced last spring that they had acquired the shuttered Taj Mahal and would oversee plans to transform the property. The result will be a music-inspired hotel with features such as live entertainment, a beach bar and a casino with more than 2,100 slot machines and 120 table games
Bernie Robbins’ retail experience will complement the hotel’s mix of upscale shopping, culinary offerings and entertainment lineup, according to a news release. The business touted its South Jersey roots and 25 years of experience in Atlantic City casinos, noting that it sees “great potential in this significant redevelopment project and look forward to a bright future for the city.”
Executives with the new casino echoed that optimism.
“We were very intentional in curating a mix of retail offerings that will excite our guests with quality experiences,” said Matt Harkness Hard Rock Atlantic City’s president. “Bernie Robbins Jewelers has a longstanding history of delivering an unmatched shopping experience to its loyal customer base throughout the region. We believe they’re a perfect fit for our property.”