Premiere Residences at 7 Livingston Ave. in New Brunswick — Courtesy: Pennrose
By Joshua Burd
Prospective renters can now remotely tour one of New Brunswick’s newest luxury apartment buildings, part of a landmark performing arts center project in the downtown.
Pennrose, the developer and property manager of the residential component known as Premiere Residences, announced this week that it has launched a new fully immersive virtual presentation platform at the 207-unit property, located at 7 Livingston Ave. The option, which has become increasingly common in recent weeks among apartment owners, is meant to allow would-be residents to practice social distancing during the COVID-19 epidemic.
The Marketing Directors serves as the marketing and leasing agent for the building, which opened last fall as part of the New Brunswick Performing Arts Center project by the New Brunswick Development Corp. According to Pennrose, some residents have already signed leases solely from the digital presentation.
“Premiere Residences was designed with a ‘live, work, play’ lifestyle in mind, tying together the building’s stylish homes and forward-thinking amenities with a convenient location within a cultural hub,” said Richard K. Barnhart, chairman and CEO of Pennrose. “The building reflects the evolution of New Brunswick and our commitment to delivering a meaningful lifestyle experience to our residents.”
In a news release, Pennrose touted Premiere Residences’ location steps from rail service, dining, nightlife and New Brunswick’s acclaimed cultural offerings. The new 23-story building — the tallest in the city — has a mix of high-end studio, one- and two-bedroom apartments starting from $2,075 per month.
Amenities at the Elkus Manfredi-designed tower include a modern fitness center, yoga studio, residents-only lounge, billiards room, karaoke room, co-working and private meeting rooms and a demonstration kitchen, the news release said. Outdoors, the building has a penthouse roof deck with a pool, grills, lounge and bar and fire pit.
Pennrose also noted that the building is steps from restaurants such as The Frog and The Peach and Catherine Lombardi, along with attractions like the George Street Playhouse, State Theatre, Heldrich Hotel, Rutgers University and the RWJ Fitness and Wellness Center.
“Premiere Residences has successfully appealed to area residents looking to move up to a more sophisticated, amenity-rich building to those coming from more suburban locations who want to enjoy New Brunswick’s vibrant setting and commuter convenience,” said Jacqueline Urgo, president of The Marketing Directors. “It’s an exceptional lifestyle experience that is reflected in the early leasing activity.”
