A rendering of Avenue & Green, a 232-unit apartment development at Rahway Avenue and Green Street in Woodbridge — Courtesy: Prism Capital Partners
By Joshua Burd
Prism Capital Partners has all but completed a new 232-unit luxury apartment complex in Woodbridge, helping to revitalize a busy corner in the municipality’s downtown.
The developer this week announced the launch of leasing at the property, Avenue & Green, which sits on five acres adjacent to NJ Transit’s Woodbridge station. It now expects to welcome residents as soon as early this fall, offering a mix of studio, one-bedroom and two-bedroom homes atop 10,500 square feet of street-level retail space.
Monthly rents at the complex, which sits at Rahway Avenue and Green Street, start from $1,695.
“Woodbridge is an outstanding place to live and play,” said Prism’s Edwin Cohen, a principal partner. “We are so pleased to introduce this distinctive, upscale lifestyle option that has been designed with the resident experience in mind. Those who lease a home here will enjoy all that this dynamic community offers, with train access just moments away and easy access to the best dining, shopping, parks and conveniences.”
The long-awaited project has redeveloped the former Lucas Chevrolet dealership site, with the goal of tapping into the continued demand for luxury rentals near mass transit. Along with its upscale homes and on-site parking, Avenue & Green has amenities such as a resort-style pool and a landscaped courtyard, plus indoor spaces such as a resident lounge, a high-end fitness center and a demonstration kitchen.
The recently announced LeGrand Coffee House will anchor the retail space, marking the first brick-and-mortar location for the business owned by former Rutgers University football player and advocate Eric LeGrand.
“Everyone is excited about LeGrand Coffee House — a quality business owned and operated by a true Garden State hero, and we look forward to rounding out the retail roster with additional carefully selected tenants,” said Robert Fourniadis, Prism’s senior vice president for residential. “At Prism, we are proud to have worked hand-in-hand with local officials in Woodbridge to bring to market a quality multifamily residential development that already is bringing value to this thriving community. And, if early interest is an indication of what is to come, Avenue & Green homes are well positioned to see strong leasing activity right from the start.”