A renovated lobby at The BLVD Collection, a portfolio of three luxury residential buildings in Jersey City owned by Roseland Residential Trust — All images courtesy: Roseland Residential Trust
By Joshua Burd
Roseland Residential Trust has rebranded a trio of luxury apartment buildings in Jersey City, seeking to streamline leasing across the portfolio of more than 1,200 units.
The company, a subsidiary of Mack-Cali Realty Corp., announced that the high-rises known as Monaco, Marbella and M2 at Marbella are now part of The BLVD Collection. The three buildings are now listed as BLVD 401, BLVD 425 and BLVD 475.
“These three buildings have played an important role in our portfolio of Gold Coast multifamily properties, and we’re eager to breathe new life into the community and provide our renters with all the modern lifestyle conveniences they have come to expect,” said Michael J. DeMarco, Mack-Cali’s CEO. “Our audience of sophisticated, urban, Jersey City renters will enjoy upgraded finishes, even more amenities and services and unmatched transit access around New Jersey and to Manhattan.”
Roseland has made the transition alongside renovations to the properties, which offer studio, one-, two- and three-bedroom units with upscale interiors. According to the company, the idea behind The BLVD Collection is to bring three distinct buildings, which lease out of the same office, under one family, streamlining the process for renters and providing them with options.
The buildings also include 30,000 square feet of amenity space such as upscale fitness centers, a heated outdoor pool, an outdoor terrace and clubroom. Each property benefits from a location near the Harsimus Cove light rail station and the Newport PATH station.
Roseland is offering virtual leasing via Matterport 3D tours as well as personalized FaceTime tours with leasing specialists. In response to the COVID-19 quarantine restrictions, all Roseland residents also have access to a new microsite, Roseland Events, which features virtual classes and resources from guided meditations to cooking classes.