Starting Strength Gyms currently has 14 gyms open and another 13 coming soon. — Courtesy: CBRE
By Joshua Burd
A boutique fitness franchise has tapped CBRE to help guide its expansion into at least 20 key U.S. markets in the year ahead.
Joseph AmecAngelo, an East Brunswick-based broker, will work alongside Daniel Duque of CBRE’s Atlanta office to spearhead the leasing campaign on behalf of Starting Strength Gyms. The brokerage team noted that the Eagle, Idaho-based operator currently has 14 gyms open and another 13 coming soon.
“We look forward to working closely with Starting Strength Gyms to strategically expand the franchise into 100 locations over the next five years,” AmecAngelo said. “Our global platform and extensive knowledge of each market around the country will allow us to help our client reach their goals in creating a recognizable national brand.”
According to CBRE, Starting Strength Gyms is the only strength training fitness franchise in the U.S., while joint venture partner Starting Strength is the No. 1 strength training brand in the world. Its expansion plans will in part look to fulfill the demand from the tens of thousands of Starting Strength followers in every major city around the U.S., while exposing its training program to the broader fitness market.
“Through a collaborative approach, CBRE will target retail space in highly trafficked areas that best meet the requirements of Starting Strength Gyms,” Duque said, adding that the firm is looking for spaces between 1,100 and 2,100 square feet “in urban markets with high visibility.”