The new Teriyaki Madness store at 137 Halsey St. in Newark — Courtesy: Paramount Assets
By Joshua Burd
A fast casual restaurant chain is making its New Jersey debut in Newark, where it is leasing 2,000 square feet at a downtown location owned by Paramount Assets.
The real estate investment firm announced this week that the operator, Teriyaki Madness, has opened its new store at 137 Halsey St. Samir Guzman, Paramount’s executive director of leasing and marketing, arranged the 2,000-square-foot lease, while Marta Villa of JLL represented the tenant.
“Situated on what arguably is the busiest corner in the Halsey Street corridor — just two blocks from Rutgers University — 137 Halsey Street proved the ideal location for this brand’s expansion into the Garden State,” Guzman said. “Teriyaki Madness is a great addition to Newark’s evolving retail landscape, and a terrific amenity for the City’s residential and business populations.”
In a news release, Paramount said the Seattle-style teriyaki restaurant offers large portions at reasonable prices. Its menu items are made with high-quality ingredients such as all-natural marinated chicken, steak, salmon or tofu with stir-fried veggies and a base of steamed white, brown or fried rice, or Yakisoba noodles.
“The food is delicious and clearly makes people happy,” said Newark resident Yash Jagad, who brought Teriyaki Madness to the city. “I think this concept would be a good fit anywhere. But I’m especially excited to have brought this brand to my community. Newark and Teriyaki Madness share a similar confidence as a city and brand both on the rise.”