The Devan at 3 New York Ave. in Jersey City — Courtesy: Fields Grade and Ursa Development Group
By Joshua Burd
The first residents have arrived at a new 356-unit luxury apartment building at the border of Jersey City and Hoboken, its developers announced this week.
The firms, Fields Grade and Ursa Development Group, launched leasing at The Devan in mid-April and continue to market the property with net-effective monthly rents starting at $2,816, with incentives. In the meantime, move-ins are underway at the eight-story building at 3 New York Ave., the latest addition to a former industrial area that’s now a burgeoning residential neighborhood.
“The Devan offers a creative new take on the luxury rental experience with a focus on design and communal spaces that encourage social involvement and interaction,” said Rob Giannone, director of development for Fields Grade. “With renters now moving in, the building has quickly come to life and a synergy between the homes, amenities and location is on full display.”
Designed by Minno & Wasko Architects and Planners, with interiors by Factioned, The Devan is just beyond the southwest corner of Hoboken and about a mile from Hoboken Terminal. Renters have a choice of floorplans ranging from studios to three-bedroom units, plus access to a host of amenities ranging from social spaces to work-from-home areas.
Those amenities include a rooftop lounge with a full kitchen, rentable private rooms and a terrace offering views of the Manhattan skyline, according to a news release. The property also has active and passive courtyards on the second floor and a rooftop with a pool, a sundeck, lounge seating, grilling areas and fire pits, along with individual coworking and group conference spaces and a community hub with a residents lounge, library and meeting spaces.
Renters, meantime, will be able to use a multimedia recording room, a modern fitness center with a dedicated yoga and meditation studio, a recreation and poker room and other spaces. The developers added that the building will offer services such as a package system by Precision Imaging, an enclosed parking garage with electric vehicle charging stations and bicycle areas, rentable scooters and a grab-and-go room with home essentials and healthy snacks from Tulu and Farmer’s Fridge.
“The start of occupancy is an important milestone at The Devan and completes our vision of delivering a keystone rental building to Jersey City’s Hoboken border,” Suzanne Sciarra of Ursa Development Group LLC said. “It’s exciting to see residents embrace this vibrant building and fully enjoy all of its offerings.”
The Devan is among the latest residential buildings in the historically industrial neighborhood just west of the Holland Tunnel. Both developers and Jersey City officials have made major investments in the area to support the thousands of new apartments that have come online in recent years, while residents have easy access to bars and restaurants such as Low Fidelity, Bread and Salt, Corto, Northern Soul and The Alps.
WestSide Realty Group is The Devan’s leasing agent, while Ironstate is its management company.
New amenities debut at 336-unit Jersey City project by Fields Grade, Ursa Development