Pier Village in Long Branch — Courtesy: Kushner Cos.
By Joshua Burd
Three new retailers are coming to Pier Village in Long Branch after combining to lease more than 10,000 square feet at the oceanfront resort property.
According to Kushner, the owner of the mixed-use property, the deals include a 3,453-square-foot commitment by lifestyle brand Salt Life. The space will be the first Northeast retail location for the operator, whose merchandise can be found in surf shops, specialty stores, department stores and sporting goods retailers across the country and in the brand’s 21 retail locations.
Meantime, Kushner said Strand Salon is leasing 5,000 square feet at The Shops at Pier Village, its fourth location, providing beauty professionals with customizable room rentals curated to meet their needs, according to a news release. The third new tenant, Remedy Realm, is taking 1,729 square feet for its first permanent location after previously operating as a successful pop-up at the property, where it sold a range of IV drips, peptide injections, facial aesthetic treatments and other health care products.
All three businesses are scheduled to open by next spring.
“We have always known that the success of Pier Village has relied upon making it a sought-after destination for retail and service tenants from January to December,” said Nicole Kushner Meyer of Kushner. “These three leases showcase our success in making that vision a reality and we are proud to welcome each of them to our one-of-a-kind community.”
Ryan Starkman, a director with Pierson Commercial, represented ownership and serves as the retail leasing agent for The Shops at Pier Village. The year-round destination sits about a half-mile south of Route 36.
“The wide range of business models for each of these three tenants speaks to Pier Village’s ability to provide the type of real estate that businesses of any kind need to thrive,” Starkman said. “We are excited about our continued work with potential tenants to welcome them to the property and further cement its status as one of New Jersey’s most successful and desirable retail developments.”
Kushner, which acquired Pier Village in 2014, said its retail businesses draw from more than 2.3 million annual visitors and the 493 luxury rental apartments, 243 upscale condos and 91 hotel rooms found at the property. The company has also created a host of programming and community events that attract visitors throughout the year.
All told, Pier Village is home to more than 140,000 square feet of retail, amenities, fitness and food and beverage operators. It’s currently 92 percent leased.