Bell Works New Jersey at 101 Crawfords Corner Road in Holmdel — Courtesy: Inspired by Somerset Development
By Joshua Burd
The landmark Bell Works campus in Holmdel is now 98 percent occupied after more than 20 new commitments and lease extensions by office tenants in recent months.
Its owner and manager, Inspired by Somerset Development, said the activity at the 2 million-square-foot complex includes a new 7,480-square-foot deal by FirstEnroll, a third-party administrator specializing in health insurance. Meantime, the Asbury Park Press and Gannett leased 5,963 square feet at the Crawfords Corner Road property, while staffing agency and recruiting firm Atrium extended its lease and expanded its space to 6,580 square feet.
The new leases and extensions account for more than 75,000 square feet of activity at Bell Works, where The Garibaldi Group serves as the brokerage team for office space.
“Bell Works’ New Jersey campus has seen remarkable leasing success this year,” said Ralph Zucker, CEO of Inspired by Somerset Development. “Over the past decade, it has been inspiring to watch this metroburb evolve into a vibrant hub, with the new additions enhancing its lively and collaborative environment. This achievement underscores the importance of diverse, amenity-rich office environments that meet the needs of the modern workforce.”
The other deals are as follows:
- Summit Facility Solutions, a commercial cleaning and facilities management company, leased 2,592 square feet
- Schibell Law, a legal firm, leased 1,005 square feet
- CJ Cheiljedang, a food and bio company, leased 3,000 square feet
- Tel-Networks, a telecommunications company, leased 1,656 square feet
- Goldstone Residential, a real estate company, leased 994 square feet
- FAST (Verisk), an insurance analytics company, expanded to 10,013 square feet
- Vonage, a telecommunications company, expanded to 4,450 square feet
- Omniwire, a financial services provider, extended its 1,443-square-foot lease
- Roam Pets, a pet care company, extended its 520-square-foot lease
- Edward Jones, a financial services firm, extended its 1,394-square-foot lease
- Academy NJ, a school for children with Dislexia, ADHD and nontraditional learners, extended its 1,843-square-foot lease
- Sia Partners, a management consulting firm, extended its 1,122-square-foot lease
- Vydia, a media company, extended its 6,200-square-foot lease
- O’Brien Wealth Management, a financial advisory firm, extended its 1,203-square-foot lease
- ZAIS Group, an investment management firm, extended its 13,241-square-foot lease
- SportsGrid, a sports media company, extended its 3,770-square-foot lease
- KimShe International, a leading exporter of U.S. agricultural projects, extended its 1,353-square-foot lease
- DataPros, an IT and cybersecurity service for the Microsoft Cloud, extended its 1,186-square-foot lease
“For the past six years, Atrium has had the privilege of calling Bell Works home,” said Linda Gesell, president of operations at Atrium. “The building’s exceptional amenities, unparalleled services and vibrant work culture significantly elevate our office experience. Having previously worked out of traditional office spaces, our team now looks forward to coming to work, enjoying the conveniences of on-site retail, dining, childcare, entertainment and fitness facilities. These offerings undoubtedly enrich our employees’ work-life balance.”
Matthew Paul, director of marketing at FirstEnroll, added: “We’re excited to join the Bell Works community, a place where innovation and collaboration come together in a truly unique environment. The dynamic amenities and vibrant atmosphere make it the perfect fit for FirstEnroll as we continue to grow and expand our presence in the health insurance industry.”
The tenants are among dozens of office, retail and hospitality users at Bell Works, the result of a high-profile plan to reposition the historic Bell Labs campus.
