Pointe Grande Plaza in Elizabeth — Courtesy: Pierson Commercial
By Joshua Burd
A newly built shopping center in Elizabeth is fully leased after recent deals with a liquor store and a beauty supply operator, in a set of deals by Jacobs Enterprises and Pierson Commercial.
Brokers with Pierson Commercial announced that Pointe Grande Liquors and Zoha Beauty have taken 2,525 square feet and 7,500 square feet, respectively, at East Grand and Division streets. They recently filled the last two vacancies at the 55,000-square-foot center, known as Pointe Grande Plaza, joining tenants including Extra Supermarket, Dollar General and others.
Ryan Starkman of Pierson Commercial led the brokerage team on behalf of Jacobs Enterprises, a Clifton-based developer, touting the appeal of new retail space in a notoriously supply-constrained neighborhood.
“It’s one of two grocery-anchored shopping centers east of Route 1 and 9 that was servicing a tremendous population — nearly 100,000 people — that didn’t have anywhere else to go,” Starkman said, later adding: “This was a convenient opportunity to fill a hole in the market.”
Pointe Grande Plaza opened last year as a result of a $17 million redevelopment project that relied on a wide range of private and public funding sources. Jacobs served as the lead developer, transforming what had been a contaminated NJ Transit bus maintenance facility.
In doing so, the firm filled a void in what was previously a food desert, whose residents had to cross a busy highway in order to reach the nearest grocery store. Extra Supermarket anchors the property and has replaced a previous operator.
Other tenants include Sonic Suds, Cricket Wireless, Subway, Banquet Restaurant and a Popeyes that was slated to open this summer.
Developers, city officials unveil new supermarket in former Elizabeth food desert (SLIDESHOW)