A rendering of a space inside Campus, a planned 72,000-square-foot flexible workspace at the Bell Works complex in Holmdel — Courtesy: Somerset Development
By Joshua Burd
Somerset Development is seeking to lure medium-sized businesses to its Bell Works complex, unveiling plans to create 72,000 square feet of flexible workspace at the Holmdel property.
The firm this week said the new offering, known as Campus, will provide fully furnished, fully wired suites with flexible lease terms. Set to open in the fourth quarter, the space will likely cater to companies and enterprises that are returning to the office and perhaps pursuing a so-called hub-and-spoke model, through which they maintain satellite offices surrounding their main headquarters locations.
Somerset also expects to attract businesses whose employees will split time between remote work and the office, adding to the need for flexibility.
“Over the next several months, many businesses will be faced with challenging decisions on how they can provide their employees with opportunities to return to the office while the realities of a post-pandemic world unfold in real time,” said Ralph Zucker, president of Somerset Development. “For those businesses asking themselves ‘What do we do now?’ Campus presents a workspace solution allowing them to maintain flexibility with both their office footprint and their workforce as business continues to evolve.”
It will be among the latest offerings at the 2 million-square-foot former Bell Labs research hub on Crawfords Corner Road. In a news release, Somerset noted that tenants at Campus would gain access to break-out rooms, conferencing facilities and the host of retail and dining options at what’s known as The Block at Bell Works, a collection of businesses and services inside the property’s quarter-mile-long atrium.
The facility will follow other workspace options at Bell Works, including a membership-based co-working area known as coLab. The recently expanded space offers shared and individual desks, dedicated solo offices and team suites through membership subscriptions.
“Campus is part of our ongoing vision to offer high-quality, beautifully designed workspaces for every potential need that companies might have,” said Tara Keating, vice president of The Garibaldi Group and a member Bell Works’ office leasing team. “It offers a solution for companies that are facing post-pandemic uncertainties, but still value a physical office that promotes collaboration and keeps employees happy.”
G3 Architects and NPZ Style & Décor, led by Bell Works Creative Director Paola Zamudio, collaborated on the design for the new workspaces, the news release said. To that end, Campus will feature distinctive, sustainable and biophilic elements, including renewable selections, repurposed materials, the use of LED and natural lighting and indoor plants.
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