The rooftop deck at Premiere Residences in New Brunswick — Courtesy: Pennrose
By Joshua Burd
A new 207-unit luxury apartment tower in downtown New Brunswick is more than two-thirds leased after a recent flurry of activity by renters.
Pennrose, the developer and property manager of what’s known as Premiere Residences, touted the milestone on Tuesday while citing the strength of the city’s cultural arts district. The apartments are part of a larger project that includes the newly built New Brunswick Performing Arts Center, in an area that has become an outdoor hub of sidewalk dining, live music and other performances.
Renters at the 23-story property, located at 7 Livingston Ave., have access to on-site amenities such as a modern fitness center, a residents’ lounge, private meeting rooms and other spaces that have reopened after the state’s COVID-19 outbreak. Monthly rents at the Elkus Manfredi-designed tower start at $1,875, with limited-time incentives and immediate occupancy available.
“There’s a renewed energy not only within Premiere Residences, but also in downtown New Brunswick where streets are once again coming to life with residents enjoying food, drinks and music,” said Jacqueline Urgo, president of The Marketing Directors, the marketing and leasing agent for Premiere Residences. “It’s allowed prospective renters to better appreciate the dynamic lifestyle that defines both the building and its desirable New Brunswick setting.”
The marketing team recently resumed in-person tours at the property, complementing the digital options that Pennrose launched early in the pandemic. Pennrose has also reopened the building’s penthouse roof deck, which has seating areas, a fire pit and a to-be-opened pool, with social distancing guidelines in place.
In a news release, the firm noted that the tower is within walking distance of the New Brunswick train station, which serves NJ Transit and Amtrak, and minutes from the New Jersey Turnpike, routes 18 and 27 and Interstate 287. Also steps away are restaurants such as The Frog and The Peach and Catherine Lombardi, along with the George Street Playhouse, State Theatre, Heldrich Hotel and Rutgers University.